Gift cards are useful and are used by many businesses to help promote themselves. These cards have some money or gift loaded into them. This can be used in certain stores or to buy products from a certain brand. If your business is using them, you must focus on getting the best gift card packaging that will help your product be prominent and look attractive. People should want to get the gift card and try it out by looking at its packaging.
Interesting Facts about Gift Card Packaging
Gift cards need to be kept secure in something so that they are perfect to use when needed. Packaging is important here. The gift card may be placed in this and remain safe.
The packaging will also help people know important details about the gift card. It will aid you in standing out and making consumers want to check it out.
The following are 7 ways and tips to help you get your customized gift card boxes:
Design According to who your Consumer Base is
You need to know who your customer base is if you want to design packaging that they will be drawn towards. When you know who these people are, you can make boxes that will appeal to them.
For instance, if you have made gift cards catering to jewelry items for females, the packaging will look decent and chic. If your brand sells expensive products, the boxes will convey this. They can have gold or silver foil for instance.
Gift cards that are for kids will have packaging that is more bright and colorful. There will be images of popular cartoon characters printed on it.
Choose Good-Quality Boxes
A major aim of packaging is to keep the product safe. In this case, you need to keep the gift card secure. It should not be impacted by anything. If you want it to remain secure, you should choose good-quality material for gift card packaging.
There are many material choices that one can get confused about which one to choose. It is better to select materials that are environmentally friendly yet strong. This is because there are now many consumers who are concerned about the environment and want to limit their carbon footprint. One way that this can be done is by limiting packaging waste.
Materials that can be considered for these boxes include cardboard, corrugated cardboard, Kraft. These are sturdy and will allow your brand to be seen as one that is responsible.
Right Size Box
Packaging should be the right size if it is to give a good impression to consumers and if it is to keep the items safe. Boxes that are too large waste material. You will be spending more on transportation and material costs.
If a gift card is put in a really small box, it can get folded and look bad. You need to get the exact right size box which will not negatively impact consumers’ expectations as well.
The box should be in the right shape as well. If you want to get a unique shape that will let it stand out, choose a shape that will not compromise the safety of the merchandise.
Details about the Gift Card
Shoppers need to know what the gift card is and what it is concerned with. If they do not know this, they will not be confident in wanting to get it. Gift card packaging must include important information about the gift card.
Find out what this is and add it to the packaging. For example, let shoppers know what the gift card is concerned with. It may be toys, jewelry, food items, etc. You can tell them the instructions on how to use it and what benefits people will achieve from employing it.
These points encourage shoppers to want to get it and try it out. It is important, to be honest here if you want to get loyal customers.
Choose Colors Carefully
Color psychology has a role to play in making people feel a certain way. If you want to know more about this, research what different colors mean to different people. You can then choose those that will give a good feeling to your customers. These should be used on your boxes.
For example, if a brand wants to show itself as a pure and innocent one producing products like this, white can be used on these packaging boxes. Black signifies elegance and class to some people, but to others, it is seen as being a color of evil. Red shows passion.
Consider Trends
Trends help you see what is succeeding and what is failing when it comes to gift card boxes. You can get helpful ideas in this way. For example, the minimalist trend is popular. It keeps the packaging design simple. This allows it to be easy to understand. People can immediately know what the product is.
Choose the Right images and Designs
You should not add too many images that the packaging looks confusing. Add those related to what you are selling. Select designs that make the boxes simple to comprehend as well. They should also attract those people who need the gift cards and will use them.
If you want to get your customized gift card packaging, you should concentrate on different areas of packaging. It is important to get boxes that are made with a sturdy material that will not break. Focus on creating an amazing packaging design that will be able to stand out and compete in front of the competition.
People should not be confused in any way when they look at your box. They should know what you are trying to advertise. Include a brand logo on the packaging which will help shoppers know which products are from your business. Your brand can get known in this way as well.