What is the Definition of Lifestyle Brand?
It is a kind of brand that gives attention to the morals, attitudes, goals, interests, ideas, culture, or thoughts of ordinary people to expand their marketing. Lifestyle brands watch out for the lifestyle brand of ordinary people (their needs and interests), then introduce the products of brands in a way to encourage, guide, and provoke people. They use advertisements or other methods of promotion to attract their targeted audience.
According to Lifestyle Brands: A Guide to Aspirational Marketing
“A company that markets its products or services to embody the interests, attitudes, and opinions of a group or a culture. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of their products contributing to the definition of the consumer’s way of life.”
Factors by which Consumer make a Choice
Three main factors contribute when consumer choose a brand are their
- sociological processes
- psychological processes
- economic processes
There is also a suggestion that the lifestyle of a man in the street includes his principles, ambitions, vision, and artistic style.
Customers utilize different brands to prompt their identity—what they are or what kind of personality they want. Some customers love the luxury lifestyle, and they don’t make a compromise because of the high price. Therefore, luxury brands target the audience that has top-class life standards willing to pay for extravagance brands.
How the Different Aspects of Lifestyle Brands affect the Psychology of People and Help in Marketing
Dealing with Past Life Experiences of Patrons:
Such a type of aspect in which the brand focuses on overcoming the lousy experience of people regarding different products is referred to as brand categorization. It helps the brand to grow and improve the flaws of its products.
For instance, if a man encounters an unfortunate situation with a famous brand and is now switching to another brand, it is the responsibility of that organization to put a glance on the bad reviews and try to resolve that issue. It will help expand marketing, promotion and to maintain the reputation up to the mark.
Express your Consumers you Care from Them:
Such type of brand feature emphasizes on building personalities of people, in order to make a productive firm a lifestyle clothing brand must consider designing dresses for people of different age groups and personalities. For instance, your trademark should make clothes for a business person on the one hand to the skirts of girls on the other hand. In other words, it should be an organization of ring wide varieties of clothing to help people express their personas in high definition.
Developing an Emotional Connection with the Public:
It involves making advertisements reflecting and displaying real-life stories and ecstatic moments of people’s lives. By watching such ads, people forge deep connections. Ultimately people buy such products thinking that they will experience the same feelings as exhibited in the related advertisement. One of the smartest ideas of promoting brands!
A brand of fresh fruit drinks promotes its newly launched mango juice; they invite a famous actress, and the advertisement displays her taking one sip of mango turned into a mango paradise. It was a hint that this mango juice has an enriched taste.
Top Lifestyle Brands
- Red Bull
Strategic Plan of a Lifestyle Brand
Unlike a soap brand that ensures you get soft and silky skin, the Lifestyle trademark deals with the building and improvement of people’s living standards. Here are a few strategies organizations develop to get a productive outcome.
Elaborate and Redesign the Present Concept
Such a plan helps you improve your products, adding new exciting features, and making them environment friendly. For instance, you launched a brand of biodegradable plastic shoppers. Still, when you revise your goods, you focus on creating bags containing seeds that can be used to sow a plant after use.
Revive a Forgotten Category
In this way, you can again bring a product in the market that had a high value In the past 50 years. Revision of such highly reputed categories helps to forge emotional connections with the people. Ethnography will help a firm to understand that people want to align the products with their culture.