Do you wonder what data is Google Analytics unable to track? Google Analytics is a mature web analytics service that offers basic statistical tools to a wide range of users online. Along the lines, these analytical tools are for SEO Optimization and other marketing purposes. 

Anyone with a Google account can use these services without any money. As they are the part of Google Marketing Platform.  However, the most important question that users want to know is, What data is Google Analytics unable to track?

The suggested tools are used to track the performance of various websites and collect information about visits. Moreover, it can help different organizations to determine the top sources for web traffic. It will allow them to scale the success of their marketing campaign tracking and activities. 

In addition, the entrepreneurs will be able to identify the patterns in user engagement on their website and obtain demographics or other visitor information. 

What Data is Google Analytics Goals Unable to Track? An introduction: 

Usually, small websites use Google Analytics for their marketing purposes. Basically, Google Analytics extracts all the important information from every website. This can be performed by the use of page tags. A page tag of JavaScript is inserted into the codes of each website. 

This tag runs in each visitor’s web browser collects data and sends it to one of Google’s data collection servers. Then, Google Analytics can create custom reports to track and visualize data. Such as numbers of users, bounce rate, average session duration, number of sessions per channel, page views, goal achievement, etc.

Page tags act as web errors to collect visitor information. However, the system cannot collect data for users who have disabled them. As the system relies on the cookie system. 

What Data is Google Analytics Goals Unable to Track? Discussion:

Google Analytics includes features that help users identify trends and patterns in the way visitors interact with their website. Through these functions, you can collect, analyze, do track, visualize, report data, and integrate it into other applications. 

These features include:guide

  • The data manipulation and filtering
  • Funnel analysis
  • Data collection program interfaces
  • Monitoring tools
  • Data visualization
  • Predictive analysis
  • Detection of intelligence and anomaly 
  • Segmentation of subsets of analysis
  • Customized reports for advertising
  • Audience behavior and acquisitions
  • Communications based on an email
  • Incorporation with other Google products such as Google Ads, Google Data Studio, Google AdSense, and Google Search Console. Moreover, it includes Google Data Manager, Google Display and Video 360, and Marketing Cloud. 

However, the data that google analytics goals is unable to track is the lifetime value of customers. This is something that the web analytics service is unable to do. 

Google Analytics Dashboard:

Furthermore, in the Google Analytics dashboard, users can create profiles and view detailed information about the default categories. They can also choose custom metrics to display on each site. 

Tracking categories include directories, keywords, referring sites, visitor overview, map overlay, and traffic source overview. Moreover, the customized Google Analytics dashboards are also available by independent vendors. A lot of people get their hands on it as it provides a good source of data visualization. 

In addition, with Google Analytics, users can track up to 200 different metrics to measure the performance of their website. Although some of them are more valuable to some companies than others. 

Google Analytics has several advantages and limitations. Experts often refer to this online platform as a powerful, free, and easy-to-use platform. Along with this, it offers many customizable indicators and parameters. It also contains several useful insights that are obtained from the web pages. 

Although users blocking the Google Analytics cookies, browser extensions, and private networks may affect the overall accuracy of the data. The generation of these reports is by sampling 500,000 random sessions to reduce server load.


A lot of people ask this question that What Data is Google Analytics Goals Unable to Track. It is the lifetime value of customers. It is one of the most important things that it cannot do. There are a lot of factors included in this debate. Some experts also say that in some time it would be able to do it. But, that’s discussion is left for the future.