Have a knack for Google Analytics tracking code? Well, you might wonder where should the analytics tracking be placed in the HTML of a webpage to collect data. It’s a tricky but quite a neat concept that is related to SEO as well. A lot of companies’ websites and blogs use it to get to know their customers. It is one of the basic building blocks when it comes to creating a successful online presence.
People buy Google Analytics tracking ID too. It helps them to track data on their website. Most of the organizations with their range of product or services uses this. Why do you think they are paying their IT department? Google Analytics is a free website analyzer that can find users of your website. It is more like an amazing ROI provided by Google itself.
If you think about Google Analytics helps in online marketing. You can easily sort out your customers in different dimensions. In marketing language, create segments of customers. Google tracking is a successful procedure and mechanism used all around the world.
Where Should the Analytics Tracking be Placed in the HTML of a Webpage to Collect Data?
There are a lot of options that can be right. Let’s check them out so you can find out the actual right option.
- Just before the closing </body> tag of your website
- Just after the opening <body> tag of your website
- Just before the closing </head> tag of your website
- Just after the opening <head> tag of your website
The Correct Answer here is just before the Closing </head> tag of your Website.
Where should the analytics tracking be placed in the HTML of a webpage to collect data? How does Google Analytics collect data?
It’s the data from Google Analytics that provides all the information we need. But do you ever think what are those sources? Let’s discuss them:
- HTTP request of the user
- Brower or system information
- First-party cookies (A common method now and yet very successful in getting to know your users.
In Google Analytics, the HTTP request for any page has all the details. It includes browsing history, browser type, hostname, etc. Even it can provide more access which takes us to Java and Flash support. Moreover, it can take to the screen resolution as well. Different reports are constructing at that time. But the real information you get is from first-party cookies.
Google Analytics reports have been a blessing for the eCommerce world. It had made business easy for people who had no idea where to target their customers. Whether you are working on a global scale or a local one, you need market research. Google Analytics tracking code ensures that you have a perspective and path to follow.
You get all the information from the tracking and it gives you a list of prospective buyers for your business. This is how eCommerce marketing is getting better every day. You might be one of the people who are under the market segmentation of these companies.