Business growth is one of the most difficult challenges of today’s fast-paced economy. You cannot rely on the traditional marketing channels like knocking on the doors of your prospects. Unless you are willing to work on what’s trendy in the market, you will not be able to grow your business.

So what’s new and trendy that your prospects like? It’s a video. Videos are so intoxicating, informative, engaging, and helpful for people. Almost every single internet user watches videos online. There’s a huge opportunity that video marketing provides you – keep reading to find out more!

1.      Good For SEO

The only way to ensure more sales nowadays is ranking #1 on Google. If you are not showing up to your target audience, you are not going to make the sales important for your growth. The great thing about video marketing is that it provides a connection between business and technology by enabling you to use the power of SEO.

Creating videos around keywords and the demands of your customers enables you to rank better on both YouTube and Google. The more videos you create, the more chances you have of building authority and generating sales.

2.      Your Mobile Users

One of the most important things about smartphone users is that they don’t love reading content. Instead, they want to watch helpful videos to get information. Reading textual content is difficult on a smartphone. Therefore, smartphone users prefer videos over blog content.

Creating helpful videos is indeed a great business idea if you want to increase your sales. Videos enable you to appeal to your smartphone users, so they are more willing to shop products from your online store. But why focus on smartphone users? Is that necessary?

Yes! In terms of digital marketing, most of the sales are made through smartphones. You have to appeal to smartphone users as they are more willing to shop for products. Make sure that you create videos for social media and YouTube to have more chances of attracting your target audience.

3.  Building Authority

There’s no way you can sell products to your target audience if you cannot build authority among your audience. Gone are the days when you didn’t have to focus on building trust. The only way of building authority is by creating videos that your target audience loves to watch.

For example, if you sell hair products, a great way to build authority in your industry is to create videos around hair grooming. You can also use a video ad maker to create helpful ads to promote your products across various digital channels.

4.      A Proper Explanation

Explanation of how your products work is important. Even if you have created the most advanced tech gadget or service in the market, if people don’t know how to use it, they will not be willing to try it out in the first place.

It’s your job as a business owner to ensure that people find it easier to shop for products from you. You have to show how your product can solve their problem. If you fail to do so, you will not be able to meet your sales goals.

So how do you tell your customer about the working mechanism of your product? Do you go on writing a 20,000 words guide about your product? A better option is creating a video that shows how your products work. Your video will make everything easy to understand for your target audience. They will get the chance to understand your products before they buy them, making them more receptive to trying out your products.

5.      Engage Everyone

Engagement is the key to building trust and authority. If you are unable to engage your customer in the first place, you will not be able to entice them to shop from you. It’s in your hands to engage your customer when you start working on a video marketing strategy.

Properly created videos for different digital channels allow you to engage your audience across all channels. If half of your target audience is active on TikTok and around 20% of them use LinkedIn, you can create suitable videos for both platforms to ensure that you get to build relevance.

6.      Your Social Presence

Social media is the driving force that encourages people to try out new products and services. Gone are the days when people had to make every single buying decision after visiting an office. Now, there is no shortage of helpful information on social media. All people have to do is to find out information from influential bloggers to make their buying decision.

How can you ensure that you have a proper social media presence? The only way of building your authority on social channels is by creating helpful videos. The videos you create will help you get the best from social media – enabling you to generate more sales!