It’s a common question that on which social network should you share content most frequently? In the present time when there are many different social media platforms. It has become almost impossible to stay active on all of them at the same time.
Every business, small or large uses social media to promote its brand and improve its sales and growth. It is the need of this time. So you have to decide which social network you should share content on most frequently. It should be according to the type of business you want to promote.
Planning a marketing strategy for your brand? The first thing that comes to your mind which is a big mistake is to promote it on as many platforms as possible. Your impulse might be to do more by joining as many platforms as possible.
This step will not prove to be beneficial for your social media marketing. What you should do is to decide which platforms suit your business the best. And then select where you want to spread your brand awareness.
Here are the most important things to keep in mind while choosing on which social media network should you share content most frequently.
The Goals you want to Achieve as a Brand will Decide on which Social Media Networks should you Share Content more Frequently:
What is the goal that you want to achieve by using social media platforms for your social sharing? This is the first question you need to answer. Do you want to increase your sales or you want to know what the public thinks about your business?
Do you want to spread brand awareness or post general updates? Your social media management should be good enough to understand all these points and work on them. Then they’ll have the ability to decide on which social media networks should you share content more frequently.
Know your audience to Decide on which Social Media Network should you Share Content more Frequently:
Social media gives you the benefit to reach a very specific audience. You also have the benefit to get a direct response in the form of comments or live videos on these sites. You can get a huge benefit from this point. Know what your audience thinks about your brand and what betterments and changes they want. Which platform is giving you the best response and stay active on it the most?
You need to under which type of content your audience is going to resonate with. This will happen when you follow the first two steps correctly. You will know your audience and the goals you want to achieve. Appealing content is the key to a successful marketing campaign.
The Best Platform to Share Photos:
If you want to share photos of your business Instagram and Pinterest are the best options. Millions of businesses are using these platforms to promote their businesses.
The Best Platform to Share Videos:
YouTube has more than two billion active users per month. This makes it the biggest platform for video sharing.
Best Platform for Ad Sharing:
All these social media platforms can be used to share ads for your business. Research about your audience and on which platform they are the most active and then plan accordingly.
YouTube is the biggest video content sharing platform with over 2 billion monthly active users.
On which Social Network should you Share Content most Frequently?
The biggest four platforms on social media are Facebook, Twitter, Linked In, and Instagram. Here is how many times you should post on these platforms:
- Facebook: Make 2 to 5 posts on Facebook in a week
- Twitter: You can post as much as you can. This will increase your visibility too
- LinkedIn: Make 2 to 5 posts on LinkedIn in a week
- Instagram: Stay Consistent on your posting but do not post so much
The most important thing while deciding on which social media network should you share is your audience. Know what they think and where they are the most active and then plan your media strategy accordingly.