TikTok is very popular and gaining more users and viewers daily. Videos posted on TikTok penetrate popular culture and help creators launch their careers. So if you want to build your brand or business, you have to use a platform. But don’t worry if you have absolutely no idea where to start. We got you covered. This article explains every essential thing you need to know to use TikTok for your business.

What is a TikTok business account?

A TikTok Business account is a public, professional account with access to the entire marketing suite of tools. This type of account is perfect for brands and businesses that want to stand out on the platform and develop a cohesive marketing strategy.

Advantages of TikTok for a Business:

The rise of TikTok as a social media staple makes it an excellent platform for your business. An in-app presence of marketing tools can improve your brand’s exposure and offer great opportunities for subsequent growth. There are numerous benefits of a TikTok business account.

Strengthen your brand identity:

In 2021, TikTok had about 78.7 million users in the US. With this stat, it’s clear that having an in-app presence provides ample opportunity to grow your brand identity and engage with a large audience.

Increase brand awareness:

TikTok offers an opportunity to increase brand awareness. A fundamental way to increase brand awareness on your platform is through hashtags. Hashtags allow content creators to jump on hot trends and get more attention from their posts.

Collaboration with influencers:

Building brand awareness is an excellent opportunity to partner with influencers to promote your brand, product, or service. Reaching out to influencers having large followings can help your business reach a wider audience.

Take advantage of user-generated content:

A significant feature of TikTok is that we can reuse content published by other creators with the “Duet” and “Stitch” functions. This means companies can launch campaigns effectively and relatively cheaply with the help of other creators.

Reach your target market faster:

TikTok user engagement trends suggest that TikTok is most beneficial to your business. This effectively means you can quickly reach a wider audience by creating a platform presence.

Disadvantages of TikTok for a Business:

As mentioned earlier, promoting your business on TikTok has several benefits. However, it is essential to keep in mind the disadvantages as well.

First, TikTok didn’t gain national attention just because of its popularity. The possibility of a ban has been discussed in recent months. This is due to national security concerns related to data security and privacy. But there are other reasons why marketing on TikTok takes work.

  • You risk damaging your brand reputation on TikTok
  • App has creative limits
  • It is not budget friendly

All social media platforms have their specific strong and weak points. This makes TikTok equally suitable for some companies rather than for others. One wrong decision can put your brand at risk or lead to miss significant growth.

Is TikTok business account free?

TikTok for business is a trendy platform for brand marketing due to its flexible and affordable pricing structure. Setting up a business TikTok account is free, and advertising costs are based on engagement. Ads start at $10 per CPM, with a minimum ad group budget of $50.

Should I make my TikTok a business account?

Choosing between TikTok Business and Creator accounts is very easy. If you are a business owner, you should know that TikTok is constantly adding new features to help businesses connect with buyers and sell their products.

One of the enormous benefits of a business account is access to TikTok’s business suite. This includes access to TikTok analytics for your Profile, videos, content, and live videos.

What does a business account do on TikTok?

A Tiktok Business account is designed to give you access to the entire marketing suite. With a TikTok for a business account, optimizing your content to get instant attention in the marketplace is much easier than with a regular creator account.

Designed with your brand and business in mind, your TikTok Business account is packed with features that help you optimize the content you post. With TikTok for Business enabled, you get the following:

  • Access to options to collaborate with TikTok influencers.
  • Ability to place paid advertisements. 
  • Real-time performance tracking.
  • Analytics to identify trends in content.
  • Opportunity to direct traffic to an external website.

How to turn off a business account on TikTok?

TikTok doesn’t recommend switching between work and personal accounts, but you can easily switch between them if necessary.

  1. Tap your Profile in the bottom right to go to your Profile.
  2.  Go to Settings by tapping the three-line icon in the top right of your TikTok profile.
  3. Tap Settings & Privacy.
  4. Tap Manage Account. 
  5. Tap Switch to a personal account.

TikTok business account pros and cons

The Pros of Using Tiktok for Business

TikTok business account pros

A versatile business growth module:

Tiktok makes it easy to market your brand when you are on something trendy. This means that more people can see the content, even if the usage time of the content is relatively short.

High ratio of follower-to-viewer:

Business Creator Hub at TikTok will allow you to optimize your content according to the trends. Gaming, food, and tech videos have the highest average views, making it highly accessible for teams to change their branding strategy accordingly.

Barriers to entry are relatively low:

Right now, every brand is on the Tiktok platform. Still, Tiktok for Business has a much lower barrier to entry than other social media platforms.

TikTok’s algorithm also prioritizes organic content. In other words, the number of followers an account has is not considered. This means that accounts with better content get priority, giving you unprecedented benefits on a level playing field.

The Cons of TikTok for Business

The audience is mostly youth:

Over 60% of Tiktok users are young. They lie between the ages of 10 and 29. This means that if you market on TikTok, your brand is selling to a very limited demographic. That’s why the young audience makes Tiktok an unviable platform for services and products aimed at an older customer base.

Analysis and functions are limited:

TikTok’s relatively new business profile and associated features make the platform’s usability different from other social media giants. For example, the analytics of Tiktok only provide up to 28 days of data. You’ll need to track long-term performance by creating your own Excel system. The platform’s advertising focus is also relatively broad, targeting large audiences that need to convert quickly.


Does Tiktok have a business account?

Yes, TikTok offers users business accounts. A business account is a public profile that allows brands and businesses to use marketing tools to build a cohesive marketing strategy on TikTok. They are suitable for:

  • A company that engages consumers in a fun way
  • Companies looking for more commercial tools.

If your primary purpose on TikTok is to promote your business (product or service), you should use a business account.

How to unlink TikTok for Business?

  1. Go to Settings and Privacy (you can find it by tapping the three lines present in the top right corner of the screen).
  2. Tap “Security & Login”
  3. Tap “Manage App Permissions”
  4. Tap Remove access
  5. Enjoy using your app!